AN INVESTIGATION INTO THE IMPACT OF SERVICE QUALITY, FREQUENT FLIER PROGRAMS AND SAFETY PERCEPTION ON SATISFACTION AND CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY IN SOUTHERN AFRICA

Maxwell Sandada; Bright Matibiri

Scientific and Professional papers: Economics

Vol. 11 No. 1 (2016): South East European Journal of Economics and Business

AN INVESTIGATION INTO THE IMPACT OF SERVICE QUALITY, FREQUENT FLIER PROGRAMS AND SAFETY PERCEPTION ON SATISFACTION AND CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY IN SOUTHERN AFRICA

Maxwell Sandada^▸^▾
Bright Matibiri^▸^▾

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Submitted: November 30, 2015
Published: June 18, 2016

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AN INVESTIGATION INTO THE IMPACT OF SERVICE QUALITY, FREQUENT FLIER PROGRAMS AND SAFETY PERCEPTION ON SATISFACTION AND CUSTOMER LOYALTY IN THE AIRLINE INDUSTRY IN SOUTHERN AFRICA. (2016). The South East European Journal of Economics and Business, 11(1). https://testjournal.efsa.unsa.ba/index.php/see/article/view/390