BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS

Melita Balas Rant; Simona Korenjak Černe

Scientific and Professional papers: Economics

Vol. 12 No. 1 (2017): South East European Journal of Economics and Business

BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS

Melita Balas Rant^▸^▾
Simona Korenjak Černe^▸^▾

Submitted: November 25, 2016
Published: June 16, 2017

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How to Cite

BECOMING A HIDDEN CHAMPION: FROM SELECTIVE USE OF CUSTOMER INTIMACY AND PRODUCT LEADERSHIP TO BUSINESS ATTRACTIVENESS. (2017). The South East European Journal of Economics and Business, 12(1). https://testjournal.efsa.unsa.ba/index.php/see/article/view/506